Andrew is an expert when it comes to linking celebrities and content creators with brands. He understands how brands operate and what they require from a deal to achieve a strong return on investment. Andrew has served as the official spokesperson and PR advisor to Lord Sugar for over 25 years and has handled the PR and marketing for all The Apprentice winners and their businesses since the show’s inception in 2005.
Over the past year, Andrew has brokered talent deals with high-profile figures including Lady Karren Brady, Steven Bartlett, Peter Jones, James Caan, Kelly Hoppen, Anthony Joshua, Marco Pierre White, Thierry Henry, and many others.
Globally recognised as one of the most influential and effective PR professionals, Andrew was recently honoured as Communications and Marketing Consultant of the Year at the Global Business Awards 2024.
Andrew began his career in PR at Lynne Franks PR before moving to Ketchum, where he led their Sports and Entertainment division. In 2000, he co-founded Frank, one of the UK’s most respected and award-winning PR agencies. After stepping down from his day-to-day role at Frank in 2020, he launched his boutique advisory firm, Andrew Bloch & Associates, which has been recognised as Boutique Marketing Agency of the Year for three consecutive years.
His influence extends beyond PR, with numerous advisory roles. He serves on the Business Launch Group panel for The Prince’s Trust, is a founding mentor at the School of Communications Arts, a Gen Z mentor at the School of Marketing, a Counsel Member for Superbrands, an Executive Committee Member of Variety, the Children’s Charity, and a business committee member at Grief Encounter.